Dwell Staging
March 2024

An eCommerce site that converts

Dwell Staging launched an online store to offer its unique furniture nationwide, broadening its market reach.


eCommerce, API


Shopify, Webflow, React, Node.js

The Challenge

Dwell Staging aimed to scale its operations beyond local boundaries by launching an online store. Their goal was to make their unique range of furniture accessible across the United States, leveraging the digital space to tap into a broader market.

The Solution

Watchovr utilized a combination of Shopify for eCommerce functionality and Webflow for an engaging UI/UX design, along with React and Node.js for advanced features including a dynamic search bar and real-time customer service chat. Key innovations included:

  1. Nationwide Delivery: Implementation of a logistics system that supports delivery across the United States.
  2. Real-Time Customer Support: Integration of a chat service to assist customers during their shopping experience.
  3. Enhanced Search Functionality: A user-friendly search feature developed with React, improving product discovery.
  4. Click, Click, Buy!: Optimization of the checkout process to minimize the steps needed to make a purchase.
  5. Data Analytics: Introduction of a comprehensive analytics tool for better business decision-making.
  6. Book a Styling Session: An online booking system for personal styling sessions with interior designers.
  7. Always Up-to-Date: Ever seen a piece of furniture online you wanted, and you go to the store, only to find out it's sold out? That's a bummer! To ensure what you see online is this, Watchovr added a real-time inventory management system to ensure online stock levels match those in-store.


The launch of the online store marked a significant milestone for Dwell Staging, with an immediate 50% increase in sales. This growth has been sustained, demonstrating the effectiveness of the digital expansion strategy.

Dwell Staging's success story illustrates the impact of digital innovation on retail businesses. By adopting a customer-centric approach and leveraging state-of-the-art technologies, Dwell has established itself as a leader in the online furniture market.

For a detailed insight into Dwell Staging's journey and strategies and to see the results for yourself, click here to see the new site


Don’t take our word for it.
See what our past clients say.

“I have nothing but positive words from both my team and my customers. ”

I took a bet on Watchovr and had them build a custom booking web application for my moving company. This software was not only my company’s first impression on new customers, but also the application that facilities majority of the revenue at my company. What I’m trying to say is... I put a lot of trust in the Watchovr team.

After several successful years of using the app they’ve built, I have nothing but positive words from both my team and my customers.

In addition, if anything ever goes wrong with the software, their maintenance team fixes it right away! Thank you for your business, Watchovr!

Julian Correa
Julian Correa
Owner @ Knightspeed
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“Watchovr always rises to the occasion and delivers high-quality websites and applications. ”

Watchovr has been my go-to development agency whenever I need a software solution. Whether it’s for myself or one of my marketing clients, Watchovr always rises to the occasion and delivers high-quality websites and applications.

If you are looking for a custom software development agency that prioritizes communication and delivering the top of the line custom technology, I would absolutely recommend Watchovr.

Mike Sierra
Mike Sierra
Owner @ Clickable Impact
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“They consistently deliver high quality work on time and with great communication, many times exceeding my expectations.”

I have worked with Watchovr for several years now. Their team’s skillset is extensive, and they have been my go-to solution for complex development solutions.

Matt Gallant
Matt Gallant
Tech Director @ Magneti
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