Dwell & Co: from a furniture showroom to an AI-run business

Dwell & Co is a furniture and design company in Tampa, with a 26,000-square-foot showroom and free design services. They wanted to sell beyond Tampa, but there was no online store, and much of the business ran on spreadsheets. Getting answers about stock, sales or marketing meant digging through Excel.

Step 1: Taking the store online

We built their online store on Shopify with a custom design, nationwide delivery, live chat while you shop, fast product search, a quick checkout, online booking for styling sessions with a designer, and real-time stock, so what you see online matches the showroom.

Step 2: Running the business with AI

1. Inventory that stays in sync: Sync Wizard connects their in-store inventory system (Furniture Wizard) to their database, Shopify store, Google Sheets and Monday.com, so stock is right everywhere.
2. Chat with your inventory: AI reads the data those systems produce. The team asks questions in plain English and gets answers from live data instead of Excel.
3. Inventory heatmap: a live view of the showroom floor on the store TV, laptops and phones, so staff can manage stock on the go.
4. A store that improves itself: every day, AI looks at data from all of their marketing channels, finds what's working and what isn't, and automatically updates the website to sell more. The next day it checks the results and does it again.
5. Product bundles: a custom Shopify app that suggests items often bought together, with bundle discounts.

Our Software Factory, a team of AI agents, maintains these systems and keeps them running.

Sales jumped 50% right after the online store launched, and that growth has held up. Since then, we've helped Dwell & Co sell over $2 million in inventory. Moving from Excel to AI has brought in more revenue and lowered their costs, and the store keeps getting better on its own, one day at a time. See the store.