They wanted a website & brand just like Apple
How Orlando-based Flightpath Golf competed with the storytelling abilities of Apple by rebranding and building a one-of-a-kind website.
eCommerce, Branding, Web design
Webflow, Lottie, Illustrator
Online sales lift / Additional sales $
"Tell a story with our brand & on the web"
Clickable Impact wanted to reinvent their brand and website. Their new golf tee was revolutionary, and they needed a storytelling approach as groundbreaking as their product. Inspired by Apple's compelling websites, they aimed for a unique, visual storytelling experience.
We were approached with the premise:
"We want to tell a story with our brand & on the web in a way never done before."
How do we tell the best story?
If a picture says a thousand words, then we wanted to say a million things. The challenge was not just to tell a story, but to tell it in an innovative, unforgettable way. The team sought inspiration from Apple's immersive product pages, wondering how they could bring a similar experience to life for Clickable Impact. They identified several key elements to focus on:
- Scroll-Triggered Experience: The primary objective was to create a website where the story unfolds as the user scrolls down the page. This interactive method of storytelling had the power to engage users more than traditional formats.
- Technology Stack: Webflow and Lottie were chosen as the tech backbone. Webflow allowed for visual design without needing to rely solely on code, while Lottie helped with the animations, making the site more dynamic and responsive.
- Cross-Platform Support: Given the ubiquity of mobile devices, it was crucial to design the site to be functional and captivating on both desktop and mobile screens.
- Quality and Size: Video and high-quality animations usually mean large file sizes, which can slow down a website. They had to find the right balance to maintain site speed without compromising visual quality.
- Team Collaboration: The project involved multiple experts—designers for visual elements and developers for backend and frontend tasks. The team had to work seamlessly to integrate all these components into one coherent story.
After much tinkering, iteration, and integration of these elements, the vision transformed into reality. The end product was a website where scrolling led to a video-like, animated experience, encapsulating the essence of the brand in a way that was both innovative and intuitive.
"I get it", the three sweetest words.
"I get it", are the three sweetest words to hear come out of someone's mouth when you show them a website. It demonstrates that whoever is looking at the website understands the information you're trying to tell them in the format it's delivered in.
When people visited the site, they quickly understood what Flightpath was all about. The website was effective in not just attracting eyeballs but also converting visits into product purchases. This confirmed that they had nailed storytelling in a unique and tech-savvy way, using storytelling solutions to the quality of industry giants like Apple, without the Apple budget.
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